Comparison Report - 1065 Words

Dunkin’ Donuts and Krispy Kreme Doughnuts Introduction Dunkin’ Donuts and Krispy Kreme Donuts both have Facebook pages to communicate with their customers and employees. In this paper, both companies will be discussed and the similarities and differences of the two companies and how they communicate with their audience through their Facebook Pages. Building meaningful relationships with customers and employees online requires good interpersonal communication, particularly listening. Social media is now being used by businesses to build relationships. Listening is learning from what your customers are saying. It is tapping into that conversation. It is tapping into that conversation. They’re talking about your company, and if you†¦show more content†¦Customers are able to search a location closest to them, and share in on the companies events. As mentioned in the introduction, part of having an online presence is being able to listen to the customer, and this is where the biggest contrast in the two companies Facebook pages comes into play. Dunkin’s Donuts Facebook page offers an option for customer’s to post directly to the page, while Krispy Kreme’s page does not allow this. Krispy Kreme offers a poll for customer’s to take and an e-club for customer’s to sign up to, while Dunkin’s Donuts does not offer a poll for customer’s to take, it offers them a way to interact directly with the company by being able to share and post directly onto the companies wall. I have had an interaction with Dunkin’ Donuts Facebook page before. I ordered through the drive thru and picked up my order. The order was wrong, and I posted on the Facebook page about my experience. In a matter of minutes, Customer Service posted back on my wall post expressing their apologies and supplying me with the customer service number to call. I called customer service, and the manager from the Dunkin’ Donuts I went to contacted me. They offered that my next order would be paid for and again expressed their apologies. I was extremely pleased with the service, and the way the company listened, and was able to contact me directly and keep me as a satisfied customer. Conclusion In conclusion,Show MoreRelatedComparison of News Reports Essay656 Words   |  3 PagesComparison of News Reports On Thursday 22nd April 2004, Ron Atkinson, manager and footballing legend, was overheard making a racist remark concerning player Marcel Desailly- the black Chelsea defender during the Chelsea-Monaco Champion’s League semi-final. The story received colossal press coverage from all of the newspapers, mainly because Atkinson is famous for coaching so many black players. I have studies two newspapers’ accounts of the same story. One paper Read MoreComparison: Minority Report and 19841352 Words   |  6 Pagesif it is certain that it will be? 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